Sadie Clayton x Musion Hologram
London Fashion Week | The Royal Academy of the Arts London
Fashion designer and artist Sadie Clayton had collaborated with Musion Hologram to present her collection through hologram technology. When we were approached to help bring her latest collection to life in a way that conveyed movement without the use of models or mannequins, while integrating the holograms into the design, we were excited by the challenge.
Drawing inspiration from holographic technology, we drew inspiration from the concept of light refraction. Devising a solution by using a series of woven bungee ropes to display each garment. This allowed the clothing to appear as if it were floating, giving it a sense of dynamic movement.
Services included:
Creative and event design
Full production
Event logistics and operations
