Sadie Clayton x Royal Academy of the Arts

Campaign and London Fashion Week Presentation

Collaborating with fashion designer and sculptor Sadie Clayton, we were tasked with designing and curating the set for both her campaign photos and her London Fashion Week presentation. Known for blurring the lines between fashion and art, Sadie wanted this concept to shine through in every aspect of the show.

To reflect this fusion, we selected the iconic Royal Academy of Arts Life Drawing Room as the venue for the presentation. To create an unexpected dynamic, guests were positioned in the lower auditorium, typically reserved for the artist’s subject, while the models towered above them, statuesque on the steps where the artists would usually sit.

Our thoughtfully crafted props were seamlessly integrated into both the campaign imagery and the LFW presentation, maintaining continuity throughout the entire collection’s aesthetic.

Services included:

• Art direction

• Prop making

• Curation